Resume

Executive product leader with nearly 20 years of experience building and scaling enterprise and B2B SaaS organizations. Skilled at managing managers, shaping multiple product lines, and building systems that compound over time. Proven ability to consolidate complex product portfolios, modernize platforms, and align global teams and business units around measurable outcomes. Known for developing high-performing leaders, creating organizational leverage, and driving strategic impact across multiple business lines.

Core Experience

  • Building and scaling high-performing product organizations across enterprise SaaS platforms, developing managers and future leaders
  • Shaping multiple product lines simultaneously, aligning portfolio strategy with business outcomes, and driving long-term platform modernization
  • Consolidating overlapping products and applications to streamline operations, improve efficiency, and protect or grow revenue
  • Leading cross-functional initiatives across global teams and matrixed organizations, turning complexity into clear strategic execution
  • Managing budgets, investment prioritization, and resource allocation tied to measurable business outcomes
  • Driving organizational and cultural alignment across teams, executives, and business units to create enduring systems and processes
  • Delivering thought leadership in product management, organizational design, and executive-level strategy

Professional Experience

CH Robinson

Senior Manager Enterprise Product Management, March 2024-January 2026

Enterprise Principle Product Manager, September 2023–March 2024

Owned strategy and execution for enterprise, customer-facing SaaS platforms, providing strategic direction to ~100 product, engineering, and design contributors across multiple business units and geographies.

  • Led consolidation of six distributed customer systems into a unified enterprise platform underpinning core customer workflows across global business units; directly impacted 60,000 customers and approximately 200,000 users, improved customer experience by 13% and eliminated $2M in annual application costs
  • Diagnosed root causes of delivery gridlock, secured executive mandate, and aligned five business units and four sales models around shared product strategy
  • Built solutions addressing navigation, localization, and compliance across US, Mexico, Canada, Europe, APAC, and Oceania, achieving 98% monthly retention during a major platform transition
  • Defined and drove AI strategy for customer-facing platforms, partnering with engineering and data teams to identify high-impact use cases and tie AI investments directly to business outcomes
  • Built and developed a 9-person product leadership team across two levels, promoting 4 leaders, with zero undesirable turnover, and improved team feedback scores by 7%
  • Set portfolio priorities and investment strategy for a $15M annual budget, balancing near-term delivery with long-term platform modernization and legacy system decommissioning
  • Partnered with cross-functional teams including engineering, design, sales, marketing, customer success, legal, and operations to deliver outcomes in a highly matrixed global organization

Forem

Head of Product, August 2022–July 2023

Led product strategy and organization design for a global, remote-first SaaS platform serving 860K monthly active users and 3.7M registered users.

  • Built and led a globally distributed product organization, coaching 3 direct reports across Poland, Taiwan, and India while providing strategic direction to ~500 contributors across engineering, community, and marketing
  • Transitioned focus from platform usage to enterprise sales, driving pipeline growth and onboarding 18 enterprise customers with projected $500K ARR in year one
  • Developed team structure, operating model, and decision-making frameworks, stabilizing the organization during financial contraction and executive-level restructuring
  • Delivered cross-functional alignment and strategic direction that enabled scalable growth and improved organizational leverage

Hy-Vee HST

Sr. Product Owner, Catalog Management, August 2021-July 2022

Retail Operations Product Management

Senior product leader selected to work with a small, elite cross-functional team on the most complex technical and operational challenges at an $11B retail and e-commerce organization.

  • Led automation of a business-critical operational process, reducing setup time by 82%, increasing annual throughput by 60, and saving over $10M
  • Partnered with engineering and senior business leaders to design scalable solutions in a complex, legacy-heavy environment
  • Delivered company-wide education sessions and coaching to strengthen product management and technical practices

Geonetric

Software Product Director, May 2018-August 2021

Technical Product Owner, January 2016-May 2018

Technical Product Strategist, September 2014-January 2016

Department head responsible for product strategy, team leadership, and delivery at a $10M SaaS company serving hospitals and health systems in a highly regulated environment.

  • Owned end-to-end product strategy and execution for a $2.5M portfolio, supporting $9M in organizational revenue
  • Built and scaled four cross-functional teams (21 professionals) with zero undesirable turnover
  • Launched 3 new products, increasing customer lifetime value by 20% and expanding the customer base by 14%
  • Led product and compliance strategy for HIPAA and PCI regulated systems
  • Managed $750K IT budget, delivering $1M in cost savings through platform and vendor optimization
  • Established client advisory and feedback loops, improving feature adoption by 47% and reducing time-to-market by 23%

AdTrack

Director, Product Management, March 2010-September 2014

Marketing Project Coordinator, August 2008-March 2010

Marketing & Sales Support Coordinator, December 2006-August 2008

Product leader at a B2B SaaS company serving international Fortune 500 customers engaged in complex, high-value B2B transactions and long sales cycles.

  • Rebuilt core enterprise lead and contact management platform supporting Fortune 500 customers
  • Built and led a small product and marketing team, providing strategic direction and hands-on leadership
  • Established foundational product management practices enabling long-term platform stability and adoption
  • Supported enterprise customer success initiatives and internal marketing operations

The Workplace Learning Connection

Special Projects Coordinator, September 2004-December 2006

  • Implemented the organizations first marketing plan including a complete website redesign, bi-monthly e-newsletter of over 1600 subscribers, and introduced KPIs for tracking program success
  • Grew volunteer engagement with programs and number of special projects we provided by over 150% through simple process improvements

Skills

Products Developed and Managed

  • Transportation Management System (TMS)
  • Real-time Transportation Visibility Platform (RTTVP)
  • Community engagement platform
  • Retail ERP support
  • Retail Catalog integrated with Master Data Management system (MDM)
  • Location creation tool for retail operations (component of an ERP)
  • Content Management System (CMS)
  • Form Building Application
  • Website hosting as a product
  • Marketing Automation Platform (MAP)
  • Time Tracking and Billing system
  • Data visualization and analytics
  • B2B and B2C customer acquisition and relationship management (CRM)
  • Single Sign on (SSO)
  • Literature fulfillment and bulk warehouse ordering system

Product Management

  • Certified Scrum Product Owner
  • Software product development lifecycle management (SDLC)
  • Business analysis, customer and business needs assessment, and market research
  • Client feedback and problem interviewing
  • User stories and acceptance criteria
  • Technical discussion facilitation
  • Domain Driven Design (DDD)
  • Product roadmaps and release schedules
  • Documentation and user testing
  • Product presentations and thought leadership
  • OKRs, KPIs

Technical Skills and Software

  • Microsoft Excel, Word, Power Point, Publisher, Project, and Visio
  • Adobe Illustrator, Photoshop, In Design
  • Axure wireframing and prototyping
  • Figma
  • Figjam, Miro online whiteboard and workshop space
  • Deep non-developer understanding of SQL, C#, JavaScript, CSS, HTML, Mysql, Git, SVN, and TeamCity
  • Software troubleshooting and Test Driven Design (TDD)
  • Azure DevOps, Jira, and Confluence
  • Copilot, ChatGPT, AI strategy

Education

University of Iowa, Tippie School of Business

MBA, Iowa City, IA, 2012

Beta Gamma Sigma

Knox College

BA, Galesburg, IL, 2004

Creative Writing, Theatre Double Major

Community Engagement and Recognition

  • Cedar Valley Montessori School Board, August 2022-2024
  • Cedar Rapids Public Library, April 2013-present
  • IAAF, Treasurer, January 2012-2015
  • Corridor Business Journal Forty Under Forty, 2010
  • Long Term Planning Commission, City of Cedar Rapids, 2010