CH Robinson

Senior Manager Enterprise Product Management, March 2024-January 2026

Enterprise Principle Product Manager, September 2023–March 2024

Owned product strategy and execution for enterprise, customer-facing SaaS platforms at a Fortune 500 logistics and technology company, supporting the majority of customer spend across brokerage, SaaS, and consulting.

• Led the successful consolidation of eight long-standing customer-facing applications—an initiative attempted multiple times previously—into a unified platform supporting approximately $21.6B in annual AGP, improving customer experience scores by 13% and eliminating $2M in annual application costs
• Diagnosed root causes behind years-long delivery gridlock, secured C-suite mandate through sustained advocacy, and aligned five disconnected business units and four sales models around a shared product strategy
• Built solutions addressing navigation, localization, and compliance challenges across multiple markets and regulatory regimes, including region-specific regulatory and compliance workflows
• Defined and drove AI strategy for customer-facing platforms, partnering with engineering and data teams to identify high-impact use cases, guide responsible implementation, and tie AI investments directly to customer and business outcomes
• Built and developed a nine-person product leadership team from the ground up, coaching senior ICs and managers through multiple phases of organizational change while setting strategic direction for more than 100 product, engineering, and design contributors
• Set portfolio priorities and investment strategy for a $15M annual budget, balancing near-term delivery with long-term platform modernization and legacy system decommissioning
• Partnered closely with engineering, design, sales, marketing, customer success, legal, and operations to deliver outcomes in a highly matrixed, global organization

Forem

Head of Product, August 2022–July 2023

Executive product leader responsible for product strategy, organization design, and delivery for a remote-first SaaS platform serving a large global community and an emerging enterprise customer base.

• Owned product vision, strategy, and execution for the Forem platform, including DEV.to and Codenewbie.org, serving 14M average monthly views and 860K registered users worldwide
• Built and led a globally distributed product organization with direct reports across APAC, Europe, and North America, establishing clear expectations, operating rhythms, and decision-making frameworks
• Partnered closely with the CEO and Head of Engineering to shape team structure, product strategy, and operating model aligned to business outcomes, bringing focus and maturity to a fast-moving startup environment
• Defined ideal customer profiles and drove product-market fit for an international enterprise offering, securing 18 enterprise customers and projecting $500K ARR in the first year
• Acted as a stabilizing senior leader during a period of financial contraction, helping recruit a Head of HR and a Head of Engineering and guiding the executive team through a difficult workforce reduction in a way that preserved trust, minimized harm, and positioned the company for sharper strategic focus

Hy-Vee HST

Sr. Product Owner, Catalog Management, August 2021-July 2022

Retail Operations Product Management

Senior product leader selected to work with a small, elite cross-functional team on the most complex technical and operational challenges at an $11B retail and e-commerce organization.

• Led automation of a business-critical operational process, reducing setup time by 82%, increasing annual throughput by 60 additional completions, and delivering more than $10M in cost savings
• Redesigned end-to-end business critical process to reduce setup time from 22 weeks across 15 teams to 4 weeks across 3 teams.
• Partnered closely with engineering and senior business leaders to design scalable solutions in a highly complex, legacy-heavy environment
• Designed and delivered organization-wide education sessions and one-on-one coaching to strengthen product management, team building, and technical practices

Geonetric

Software Product Director, May 2018-August 2021

Technical Product Owner, January 2016-May 2018

Technical Product Strategist, September 2014-January 2016

Department head responsible for product strategy, team leadership, and delivery at a $10M SaaS company serving hospitals and health systems in a highly regulated environment.

• Led products end-to-end from discovery through product-market fit, launch, and scaling, owning a portfolio representing $2.5M in direct revenue and platforms supporting $9M in organizational revenue
• Built, scaled, and led four cross-functional teams totaling 21 professionals across product, engineering, IT, and business roles, achieving zero undesirable turnover through strong coaching, clear expectations, and intentional team culture
• Launched three new products that increased customer lifetime value by 20% and expanded the customer base by 14%
• Served as product and compliance lead, ensuring HIPAA and PCI compliance while delivering localization initiatives including English and Spanish language support
• Managed departmental budgets including a $750K non-personnel IT budget, delivering $1M in cost savings through platform and vendor optimization
• Established client advisory and feedback loops that improved feature adoption by 47% and reduced time-to-market by 23%
• Reduced tech debt backlog by over 70% while introducing new products and features, balancing business value, client need, and team constraints.
• Managed department financials including a $0.75m non-personnel IT budget.  Saved $1m in expenses annually by maintaining Microsoft Gold partnership.

AdTrack

Director, Product Management, March 2010-September 2014

Marketing Project Coordinator, August 2008-March 2010

Marketing & Sales Support Coordinator, December 2006-August 2008

Product leader at a B2B SaaS company serving international Fortune 500 customers engaged in complex, high-value B2B transactions and long sales cycles.

• Led the rebuild of a core enterprise lead management and contact management platform supporting large dealer and partner networks
• Partnered closely with enterprise customers to design scalable workflows for high-volume, high-complexity sales and account management use cases
• Built and managed a small marketing and product team, providing direct people leadership alongside hands-on product ownership
• Established foundational product management practices that supported long-term platform stability, scalability, and customer adoption

The Workplace Learning Connection

Special Projects Coordinator, September 2004-December 2006

• Implemented the organizations first marketing plan including a complete website redesign, bi-monthly e-newsletter of over 1600 subscribers, and introduced KPIs for tracking program success
• Grew volunteer engagement with programs and number of special projects we provided by over 150% through simple process improvements

Products Developed and Managed

• Transportation Management System (TMS)
• Real-time Transportation Visibility Platform (RTTVP)
• Community engagement platform
• Retail ERP support
• Retail Catalog integrated with Master Data Management system (MDM)
• Location creation tool for retail operations (component of an ERP)
• Content Management System (CMS)
• Form Building Application
• Website hosting as a product
• Marketing Automation Platform (MAP)
• Time Tracking and Billing system
• Data visualization and analytics
• B2B and B2C customer acquisition and relationship management (CRM)
• Single Sign on (SSO)
• Literature fulfillment and bulk warehouse ordering system

Product Management

• Certified Scrum Product Owner
• Software product development lifecycle management (SDLC)
• Business analysis, customer and business needs assessment, and market research
• Client feedback and problem interviewing
• User stories and acceptance criteria
• Technical discussion facilitation
• Domain Driven Design (DDD)
• Product roadmaps and release schedules
• Documentation and user testing
• Product presentations and thought leadership
• OKRs, KPIs

Technical Skills and Software

• Microsoft Excel, Word, Power Point, Publisher, Project, and Visio
• Adobe Illustrator, Photoshop, In Design
• Axure wireframing and prototyping
• Figma
• Figjam, Miro online whiteboard and workshop space
• Deep non-developer understanding of SQL, C#, JavaScript, CSS, HTML, Mysql, Git, SVN, and TeamCity
• Software troubleshooting and Test Driven Design (TDD)
• Azure DevOps, Jira, and Confluence
• Copilot, ChatGPT, AI strategy

University of Iowa, Tippie School of Business

MBA, Iowa City, IA, 2012

Beta Gamma Sigma

Knox College

BA, Galesburg, IL, 2004

Creative Writing, Theatre Double Major

• Cedar Valley Montessori School Board, August 2022-2024
• Cedar Rapids Public Library, April 2013-present
• IAAF, Treasurer, January 2012-2015
• Corridor Business Journal Forty Under Forty, 2010
• Long Term Planning Commission, City of Cedar Rapids, 2010