This week I am presenting at That Conference on Feedback Loops and building things people want. Wanted to roll up a few resources and point out some more topics for people interested in this topic.
Slides
Blogs on this Topic
ICP Explainer pt 2: Build Their Dreams
One of my favorite product tools, especially when talking to non-product folks, is the Ideal Customer Profile. That is because it finds that perfect overlap between the deep history of targeted marketing and easy to understand explain metaphors. Too often when I am talking to business leaders, senior engineers, or customer support staff the theory…
ICP explainer: Segment the World!
One day, a few years ago, I was chatting with an enterprise architect about some of the prioritization and focus issues the team was facing. I told him “our real problem is that we don’t know our ICP”. To which he paused for a long beat and said “Insane Clown Posse?”. Fair enough. I grew…
It Depends
Early in my career, I moved into a new company as the only product leader for the engineering, network, and desktop support teams. I went from having 2 direct reports to (eventually as I rebuilt the team) 21 and department head responsibilities. Knowing I was going into a leadership position with a team that had…
KCDC 2022 – Build Things People Want
Super excited to be presenting at KCDC about building things people want. This is one of my favorite topics and it provides a lot of opportunity to dig deeper into topics. Slides Blogs on This Topic Videos on This Topic
The Next Right Thing
You’ve seen Frozen 2, right? I mean, if your household is anything like mine, it’s playing on repeat in the background as children scramble, color, and fight. Admittedly, I have only sat and watched it end to end once. Still, there is one part of the movie that stick out to me and, I think,…
Customer Intimacy and Segmentation
The biggest mistake young companies make is trying to sell everything to everyone. It is impossible to get a clear value proposition or distinct competitive advantage without a targeted market segment. The biggest mistake older companies make is not realizing when the market has changed and that segment is consolidating, shrinking, or shifting. Both of…
Formulating Problem Statements
This morning, my children were arguing over spoons. At breakfast it is my 5-year-old Finley’s job to get out the silverware for herself and her sister. My Thalia, in the meantime, is just about to turn 3 and is fully feeling her control issues. Every morning they use these particular baby spoons to eat their…
Build Things People Want
When I started at my current company, the mandate I was given by the developers was to help them build things people want. It is something I have heard over and over again from developers throughout my career. And frankly, it’s a goal that the organization and the developers should be aligned on. The business…
Videos on This Topic
More Videos on my Presentations Page
Jennie Ocken 